BCG to drive enterprise, technology, healthcare and government cloud adoption marketing programs.

BCG WSM_MasterMTA-HiRes-300x120

WSM, the industry pioneer and global leader in server and cloud migration services, will leverage BCG‘s extensive technology-focused marketing and media relations experience as a part of the firm’s strategic growth and global marketing investments.

In addition to managing press releases and media announcements for all WSM new product and service launches, BCG will advise WSM on global market opportunities to promote WSM thought leadership, technical consultation and engagement to plan and execute its cloud migration services, DevOps services and cloud adoption best practices for the enterprise business segment and specific verticals including technology, healthcare and government.

Kenan Rappuchi, WSM Director of Strategic Business Development, explains why WSM chose BCG. “Quite literally all of our new customers and partners first come to us somewhat frustrated about cloud migration and cloud adoption, because the current messaging in the cloud marketplace is extremely dynamic, frequently nebulous and sometimes contradictory – or even downright misleading.  So naturally, it had been an ongoing challenge to find the right marketing partner who actually understood the meaning and value of WSM cloud migration services – let alone the capability to craft and deliver the right message around it to our customers and partners. We’d heard of BCG and knew they were well-respected, so we reached out to their founder Bill Baker hoping they’d have capacity to take us on as a new client. After a brief overview of the WSM value proposition and strategic marketing plans  and hearing Bill’s feedback, it was immediately clear we finally hit the bullseye with BCG.”

Rappuchi goes on to say “…before we were even under contract, Glenn Rossman of BCG had WSM lined up for an analyst briefing with Neovise, and advised us on the material they wanted to see in an explanation they could easily map to the value of their research. That pre-engagement initiative Glenn took to perfectly calibrate our unique messaging needs really sat well with us.”


Baker Communications Group

Glenn Rossman

WSM International

Kenan Rappuchi